12

2016

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01

What changes have occurred in the steel industry in the "13th Five-Year Plan" arch-top area?


At a recent industry conference, Li Xinchuan, the director of the Metallurgical Industry Planning and Research Institute, stated that China's crude steel production has entered the downward phase of the peak arc. From a medium to long-term perspective, it has shown a trend of "peak arc + downward channel," although fluctuations and rebounds in certain years cannot be ruled out. Pig iron production exhibits similar characteristics, and as the amount of scrap steel resources gradually increases, the average decline rate of pig iron output over the long term will be faster than that of crude steel. The author believes that during the 13th Five-Year Plan period, steel companies should pay attention to the data changes in the downward channel of the peak arc, accelerate the promotion of transformation and upgrading, and drive innovation to tackle a series of challenging issues such as overcapacity, improving survival quality, and increasing industry concentration, ultimately achieving breakthroughs in difficult situations. One change: Crude steel output peaks. Forecast data indicates that this year's crude steel output will be 806 million tons, a decrease of 2.1% from 823 million tons in 2014. The crude steel output may be 783 million tons in 2016, 702 million tons in 2020, 624 million tons in 2025, and 560 million tons in 2030.

At a recent industry conference, Li Xinchuan, the director of the Metallurgical Industry Planning and Research Institute, stated that China's crude steel production is currently in the downward phase of the peak arc. From a medium to long-term perspective, it has shown a trend of "peak + downward channel," although fluctuations may occur in individual years. The production of pig iron exhibits similar characteristics, and as the amount of scrap steel resources gradually increases, the average decline rate of pig iron output over the long term will be faster than that of crude steel. The author believes that during the 13th Five-Year Plan period, steel companies should pay attention to the data changes in the downward channel of the peak area, accelerate the promotion of transformation and upgrading, and drive innovation to tackle a series of difficult issues such as overcapacity, improving survival quality, and increasing industry concentration, thus achieving breakthroughs in difficulties. Change One: Crude Steel Production Peaks Forecast data indicates that this year's crude steel production will be 806 million tons, a decrease of 2.1% from 823 million tons in 2014. Crude steel production may be 783 million tons in 2016, 702 million tons in 2020, 624 million tons in 2025, and 560 million tons in 2030. Consumption will also decline simultaneously. In 2014, China's steel consumption reached a peak of 702 million tons, which may drop to 597 million tons by 2020, 552 million tons by 2025, and 492 million tons by 2030. Based on the above data, it can be inferred that the annual crude steel production will generally decline over the next 15 years, and the steel industry should focus on reduction, trimming "fat" to strengthen itself. This is an unstoppable historical trend. Change Two: Crude Steel Accumulation Reaches Industrialization Level Combining the steel industry's 12th Five-Year Plan and predictions from relevant experts, from 2015 to 2020, crude steel production will enter the peak arc area. The peak area is generally an arc-shaped zone, with the top of the arc being the highest point. Currently, crude steel production has begun to decline from the highest point, and the question is what the radius of the arc motion is. If the radius is large, the arc motion is relatively gentle; if the radius is relatively small, the arc motion is relatively steep. There is currently no specific research data and results on the arc radius of the peak area, but there are two key data points that need attention. First, the total accumulation of crude steel. From the founding of New China in 1949 to 2014, China's crude steel stock was 7.883 billion tons. After deducting net exports in 2015, it should be around 700 million tons, making the cumulative accumulation of crude steel 8.5 billion tons. In contrast, developed countries had crude steel accumulation levels of 7.1 billion tons in the United States, 3.8 billion tons in Japan, and 5.6 billion tons in the former Soviet Union when they completed industrialization. China has clearly exceeded the total crude steel accumulation of these three countries at the time of their industrialization, while we still have 10 years to achieve our industrialization goals by 2025. Second, per capita crude steel accumulation. It is generally believed that when per capita annual crude steel consumption reaches 600 kilograms, it can reach the world level. In 2014, China had already reached this level, but in terms of per capita crude steel accumulation, the U.S. had 8.8 tons, the UK had 7.6 tons, Japan had 10.5 tons, and South Korea had 9.5 tons at the time of their industrialization. Overall, for a country to complete industrialization, the per capita steel accumulation needs to reach 8 to 10 tons. According to this view, China's per capita crude steel accumulation was 6.48 tons in 2015, may be 7.04 tons in 2016, and could approach the average world level of 8 tons in 2017. Change Three: Demand for Construction Steel Peaks In 2014, China's steel production (including recycled materials) was 1.125 billion tons, of which rebar production was 215 million tons and wire rod was 153 million tons, totaling 368 million tons, accounting for about 32.7% of the total steel output. If we include ordinary carbon steel used in small and medium-sized profiles and bars, the total amount of construction steel reaches nearly 500 million tons, accounting for about 45% of the total. Moreover, the aforementioned construction steel is all hot-rolled primary material. Currently, China has over 200 million tons of excess steel production capacity, with construction steel being a major part of it. The main consumption area for construction steel is urbanization construction, and the demand for construction steel is mainly constrained by the urbanization rate of regions. At present, the demand for construction steel in East China and Northeast China has begun to show signs of shrinkage. In 2014, East China had a total of 154 rebar and wire rod production lines, with annual production capacities of 95.14 million tons and 34.44 million tons, respectively; Northeast China had 41 rebar and wire rod production lines, with annual production capacities of 17.38 million tons and 12.52 million tons, respectively. Among them, Liaoning Province had 13 production lines for wire rod and rebar, with annual production capacities of 9.16 million tons and 9.98 million tons, respectively, accounting for about 64% of the total construction material production capacity in the Northeast region. In 2014, Liaoning's urbanization rate was 67.5%, ranking second in the country, and it is expected to reach 75% by 2020. A high urbanization rate means a relatively slower pace of commodity housing development, which weakens the consumption capacity for construction steel. The urbanization rates in the six provinces of East China are similar to that of Liaoning. In contrast, the western region is vast, with relatively weak infrastructure and a weaker self-sufficiency in construction steel production. In 2014, Shaanxi, Ningxia, Gansu, and Xinjiang had a total of 21 construction steel production lines, with a total annual capacity of 14.75 million tons, including 11.25 million tons of rebar and 3.5 million tons of wire rod. The shrinkage of construction steel demand in East and Northeast China is mainly focused on HRB400 rebar, while higher-grade construction steels such as HRB500 and HRB600 are taking their place. Steel companies in the western region will fully utilize their geographical advantages to continuously improve their construction steel supply capacity and implement comprehensive blockades on external steel companies regarding pricing, channels, marketing, and markets. Change Four: Concentration on "Double Excellence" Generally, according to production capacity classification, China's steel enterprises can be divided into super-large (annual crude steel production of over 30 million tons), large (annual crude steel production of 10 million to 30 million tons), medium-large (annual crude steel production of 5 million to 10 million tons), medium (annual crude steel production of 1 million to 5 million tons), and small (annual crude steel production of 1 million tons or less, excluding special steel enterprises). After several years of high-speed economic development, industry overcapacity, and sluggish steel prices, the steel industry will achieve significant progress in transformation and upgrading. Starting from the 13th Five-Year Plan, by 2017 at the latest, the steel industry will undergo a significant qualitative change, and a number of truly "high-quality products" and "excellent enterprises" will emerge. The author believes that "high-quality products" refer to a leading system of products such as cold and hot rolled sheets, bars and wire rods, high-end construction steel, pipes, and special steel, with quality, performance, stability, and consistency reaching or leading the world's advanced level, possessing strong competitiveness and profit margins in the international high-end manufacturing market, and able to meet the demands of both domestic and international markets. The standards for "excellent enterprises" mainly include four aspects: first, an annual per capita crude steel production of 1,000 tons or more; second, economic and technical indicators entering the ranks of world advanced levels; third, strong independent innovation capabilities, with research institutes and enterprise invention patents; fourth, transitioning from manufacturers to service providers, establishing a high-quality customer service network centered on e-commerce. In this context, the development trend of the steel industry will undergo qualitative changes, including three types: strong, weak, and disadvantaged. First, super-large and large steel enterprises will transform into strong enterprises due to their strong innovation capabilities, becoming the main enterprises for common industrial development. Second, some medium and large enterprises will shrink into weak enterprises due to weak innovation capabilities, mainly reflected in adjusting product structures, remaining in the roles of "followers" and "catch-up players," with a significant gap from leading enterprises, making it difficult to escape the situation of homogeneous competition. Third, small and medium-sized enterprises with extremely poor innovation capabilities will become disadvantaged enterprises, facing the risk of exiting the market. Change Five: Accelerated Increase in Industry Concentration According to data from the Steel Association, since 2014, the concentration of China's steel industry has shown a downward trend. Among them, the concentration of the top 10 (20) crude steel production enterprises has shown a significant downward trend. In December, the crude steel production of the top 10 steel enterprises accounted for about 36.59% of the national total, a decrease of 5.77 percentage points compared to 42.36% in December 2013; the share of the top 20 steel enterprises dropped from 58.82% in December 2013 to the current 52.24%, a decrease of 6.58 percentage points in industry concentration. The increase in industry concentration in the steel industry has been stagnant for over 10 years, but according to the basic laws of steel industry development in developed countries, increasing industry concentration is inevitable. During the 13th Five-Year Plan period, China's steel industry will have opportunities for accelerated development in increasing industry concentration. The future increase in industry concentration will present two major characteristics: first, self-restructuring driven by market and demand, achieving the optimization of production factor combinations and market resource allocation; second, the previous government-led matchmaking restructuring will no longer be dominant, with more automatic or forced exits, allowing the increase in industry concentration to truly reflect market principles. The restructured enterprise groups will also exhibit the characteristics of "double excellence."